The leading provider of GenAI work tools
to the music industry.
The music business is now data driven. AI is powering artists towards hyper-production while algorithms are deciding which tracks find an audience in world of abundance. To compete, every modern music business needs technology at the heart of what they do. Which is where we come in.
Instrumental is building AI worktools that deliver solutions to the challenges of running a record label in a social x streaming world. Book a discovery call to learn more.
INDEPENDENT LABEL
FRTYFVE
Accelerated streaming growth from 2m to 200m a month in just 3 years
TV PRODUCER
ITV STUDIOS
Built out first ever label proposition for "Love Island" delivering 147m streams
MAJOR LABEL
WARNER MUSIC
Package of multi artist compilations featuring fast growing emerging artists delivering 53m streams
SOCIAL ENTERPRISE
MOVEMBER
Fundraising multi artist project driving awareness and streaming revenue back to global charity
ARTIST
REUBEN JAMES
Driven +71% increase in streams across catalogue in first 90 days
SOCIAL MEDIA
SNAPCHAT
AI matching of tracks for new filter launches driving 10x growth in streams
ARTIST
RYAN MACK
Accelerate streaming growth 400% across selected catalogue tracks
ARTIST
DJ SHAWNY
100% streaming growth for DJ collaboration with YouTube superstar ishowspeed
“Instrumental’s label tool kit helped drive
from start up to 200m streams a month”
Read how the team at FRTYFVE used Instrumental’s platform to drive exceptional growth and establish the indie as one of the fastest growing labels globally.
How it works
Accelerate your streaming growth and take advantages of our guarantee in 3 simple steps

We'll transfer your catalogue over from your current distributor. That typically takes a few days

We onboard the recording into our tool kit over the first 90 days and build out a growth plan based on our DRIVEN by data methodology.

You watch the streams go up and if for any reason they don't, you can leave no questions asked and we'll pay out the 20% uplift guarantee anyway.
Labels or artists using Instrumental's tools and techniques grow streams +58% on average in the first 12 months.

We power label growth from top to bottom. The right data will overhaul what you do and how you do it. The right business building methodology will de-risk the music business and set you up for long term success.
Whether scouting the hottest new talent to sign or collaborate with, forecasting new streams, real time insights from your deep catalogue, optimising releases for algorithmic marketing or funding & royalty analysis - every element of your business can be enhanced, augmented and improved with the right data.

ScoutBot: Test our latest AI artist discovery tools
Instrumental’s first data science tools were in artist and track discovery - leaning on machine learning to disrupt the A&R process. Described by the FT as “Moneyball for Music” back in 2018 we’ve been working out how AI could help solve the global scouting challenge for years. With 120,000 tracks now uploaded every day these tools are more important than ever.
If you’d like try our tech just apply to be part of our beta programme.

Instrumental clients consistently beat their targets.
Track streams vs targets
The combined target is the total target for all selected tracks, and incorporates the churn rates which reduced target each day

Learn & Network
RECORD LABEL PRO
We are on a mission to change the music business to the benefit of independent artist and label founders.
Sign up to RecordLabel. Pro, our content hub dedicated to sharing insights, best practices and our methodology for building a successful streaming first digital music business.
